Alterations, Vintage Clothing Store to Open in Ferndale - Hour Detroit Magazine

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Alterations, Vintage Clothing Store to Open in Ferndale - Hour Detroit Magazine Posted: 06 May 2019 05:00 AM PDT Hook & Eye Alterations, a new sustainability-focused shop that will feature a curation of vintage clothing and a full-service alterations studio, opens May 11 in Downtown Ferndale. Products in the store, located at 234 E. Nine Mile Rd., are sourced from estate sales and consigning relationships with vintage collectors. Items from Detroit vendors, such as sunglasses from Alley and Eye and accessories from Eat Da Rich, will also be available for purchase. Both clothing and alterations services, which includes full-service tailoring and custom projects, are available for all genders, sizes, and occasions. Co-owners Allison Kendzorski and Leah DiPace, who also work as the shop's master tailor and vintage curator respectively, say the mission behind these offerings is to create a sustainable and inclusive space that embraces individuality and the slow-fashion movement, a sartorial philosophy that strives for zero waste and focuses more on quality of garments rather than quantity. "Being a part of the growing slow fashion movement is something we hold dear to our hearts," says DiPace. "Fashion should be fun and not exploitive. At Hook & Eye we are teaching and embracing a new way to dress." The front half of the 750-square-foot store is home to a showroom, while the back half houses the sewing room and a private fitting room. Aligning with Kendzorski and DiPace's sustainability goals, Hook and Eye's interior features wood shelving, dress racks, and window frames. The pieces are by Waterford Township-based business Reclaimed Michigan, which repurposes materials from old buildings and barns. Clothing racks are also repurposed from steel gas pipelines. Hook & Eye will celebrate its grand opening with an open house from 12 p.m. to 8 p.m. on May 11. The event will give locals a chance to view the store's collection of vintage clothing as well as view alteration demonstrations. Following the event, the shop will be open from 12 p.m. to 6 p.m., Tuesday-Thursday; 12 p.m. to 8 p.m., Saturday; and 11 a.m. to 3 p.m., Sunday. Related: Detroit Designers Embrace Challenges of Eco-friendly Fashion

Vintage fashion collector brings annual pop-up market to Ferndale - New Baltimore Voice Newspapers Posted: 06 May 2019 11:21 AM PDT Emily Schwartz loved to experiment with fashion while growing up in Ferndale and throughout her time at Oakland University, where she received her bachelor's degree in cinema studies and a master's in English. "Hollywood was often a dictator of fashion during the 20th century, just as it is today," Schwartz says. Her affection for vintage clothing prompted her to start a vintage fashion blog, Livin' Vintage, which morphed into a shop of the same name in 2008. At first it was a fun side hustle, but she took it full-time in 2012. The shop is primarily online, but it also pops up frequently throughout the Metro Detroit area. Most of the clothes Schwartz offers are made in the United States, and she sells a variety of vintage items including patterns, prints, unique designs and jewelry. Her pieces date from the 1900s through the 1980s. "Materials from back then are an exceptional quality. That's what makes vintage a great alternative to the fast fashion of today," Schwartz says. Her best-selling items are period costumes and everyday basics. In the physical world, Schwartz also created the Ferndale Vintage Fashion Market, now in its sixth year. This annual pop-up event, started in 2013, will be May 9-12 at the Rust Belt Market in Ferndale. This year's show features 20 vendors from throughout the Midwest, providing some of the best vintage apparel in the Metro Detroit area. Schwarz says she saw a lack of vintage shops in the area and designed the Ferndale Vintage Fashion Market to help online shopkeepers physically connect with customers. "People come to the market and express to me that they're so happy that they come," Schwartz says. "I'm really passionate about vintage and secondhand shops and the works they do to help reduce the carbon footprint. I want to help people to get to know about vintage and break down stigma surrounding it." When it comes to shopping for vintage fashion Schwartz says many vintage clothes don't have a lot of hanger appeal because of their close fit, so it's best to try them on first. She recommends that if you want to become a serious collector you should build good relationship with a seamstress. She has other advice, too. "It's important to not put stress on fabric, and to use padded hangers for extra support at the top when hanging items," Schwartz says. "When in doubt about washing, dry cleaning is best." Typically, the more expensive vintage pieces are couture, designer and items from the 1940s and earlier, because they are hard to find. Slightly damaged pieces will be less expensive, but will need repair. Many of these cheaper items can be purchased through online sales on Instagram (Instasales) and physical vintage shops. Demand for items that mirror what's current on fashion runways can make certain items rare, and could raise prices. The vintage trends for spring and summer include bohemian, '80s and '90s styles, Schwarz says. "I'm loving the return of the barely-there strappy sandals that were so popular in the '90s — think Carrie Bradshaw," she says, referring to the lead character in HBO's "Sex and the City." Additionally, neons colors, anything yellow and crochet are trending now — all of which tend to be easy finds when vintage shopping. For vintage fashion newbies, Schwartz recommends looking for vintage sunglasses and straw hats and bags. "I always recommend starting with accessories when someone is looking to get into the vintage/secondhand fashion scene," she says. "They don't have size limitations that many people encounter when shopping for vintage clothing and are easier to incorporate into the modern wardrobe." • The Ferndale Vintage Fashion Market will be May 9-12 at the Rust Belt Market, 22801 Woodward Ave, Ferndale. For more information, visit facebook.com/FerndaleVintageFashionMarket, or visit Schwartz's shop at facebook.com/livinvintage.

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